What kind of media institution might distribute your media product and why?

The type of institution that would distribute my media product would be not such a well known institution and one that specialises in smaller movies. When looking at top thriller media products I found that the institution that distributed  the popular movie "The silence of the lambs" was an institution called Orion. They are best known for their old classic styles of thriller movies which we have based ours on. Orion are known for their hollywood quality movies set on a low budget but yet not making many blockbusters, furthermore they are well known for their good work on thrillers. I believe my media product to be set on quite a niche market of young teenagers that would enjoy thriller and it seemed logical that as Orion specialise on small market thriller at a good quality it would be best for them to distribute my media product.